Unleashed Brands — Case Study

Brand systems, 8 franchises

Creative Operations, Franchise Design Systems, Print Fulfillment

Unleashed Brands

2022 – 2024

Overview

At Unleashed Brands, I worked as Creative Operations Manager across a portfolio of eight franchise brands with more than 300 locations. The work centered on building repeatable creative systems that could support franchisees at scale — from brand assets and campaign materials to print ordering and fulfillment workflows.

The Challenge

A multi-brand franchise system needs design work that is both polished and operationally reliable. Each brand has its own audience, tone, and asset needs, but the broader system still has to be easy for franchisees to access, order, and execute. The challenge was creating creative output that could move quickly without becoming inconsistent across hundreds of locations.

My Role

Creative Operations Manager — designing and fulfilling creative assets across eight franchise brands, supporting more than 300 locations, and building systems that made brand materials easier for franchisees to request, order, and deploy.

Responsibilities included:

Designed creative assets across eight franchise brands

Supported franchise marketing needs across 300+ locations

Built a franchisee print ordering system for easier asset fulfillment

Managed creative operations, production requests, and print-ready delivery

Visual Direction

The design system had to work across different franchise identities while still feeling organized as one operational ecosystem. The work leaned on clean templates, consistent production rules, scalable print assets, and systems that reduced friction between brand teams, franchisees, and vendors.

Key visual decisions:

A scalable creative operations workflow across eight brands

Print-ready templates built for local franchise execution

A franchisee print ordering system to simplify fulfillment

Consistent asset delivery across 300+ franchise locations

Outcome

The work helped create a more reliable path from creative request to final delivery across Unleashed Brands’ franchise network. By pairing design execution with operational systems, franchisees had clearer access to brand materials and the creative team could support a larger volume of needs with more consistency.

Reflection

This role strengthened the connection between design and operations in my work. It required creative judgment, production discipline, and systems thinking — not just making assets look right, but making sure they could be ordered, fulfilled, and used correctly across a large franchise ecosystem.

Website

View Unleashed Brands at unleashedbrands.com